The time we have travelled.
From a community reviewing electronics,
to a company that builds technology.
earlyadopter.co.kr opens
We began as a community reviewing electronics, bringing the term “early adopter” to a Korean audience. That year also saw our first live coverage of an overseas trade show (CeBIT) and our first original merchandise, EarlyPad.
Paid service launches · EarlyNote created
The year we showed that reviews could sustain a paid service. Our second EarlyItem also arrived then.
Renamed EarlyAdopter Inc.
The community became a company. We held the “얼리어답터전” exhibition and published the book 『아이디어 퍼주는 스푼』.
LG LCD TV consulting · new MP3P with ReignCom
From reading about products to making them. We took part in product planning for LG Electronics, Samsung Electronics and iriver.
Acquired by iriver, independent again the next year
We returned as a separate service in 2006. The name endured through several subsequent brand sales.
Discovering Dyson and introducing it to Korea
It was a brand scarcely known in Korea. We recognised it early, marketed it and helped it succeed.
EarlyAdopter again — from media to technology
More truthful, deeper and broader. We begin again, adding apps and AI to reviews, commerce and membership.
The things
we recognised early.
Starting with reviews, we moved into planning products
and making our own.
2007
Dyson
We discovered and marketed the then-unknown Dyson brand, helping it succeed in Korea.
2004
iriver · LG · Samsung
From readers to makers. We participated directly in planning several products.
2001–2002
EarlyItem
EarlyPad, EarlyNote, EarlyDrawingBook. We made the things we wanted to use ourselves.
Try first,
speak honestly.
The ways we introduce devices have changed,
but our standards endure.
- We try it first
- We do not wait for launch day. At overseas trade shows or with an early batch we obtain ourselves, we find the fastest way to try it. The same approach behind Korea's first live coverage of an overseas trade show.
- We write honestly
- If it is good, we say so. If it is not, we say that too. We keep advertising separate from reviews and disclose paid content up front.
- We keep using it
- We go beyond first-day impressions. We write again after 30 days and 1 year, because long use leaves stories only its users can tell.
Time passes,
the face stays.
A square, two round eyes and a single-line mouth.
That familiar face now lives in the products we make.
We restored the old logo's form and connected it to today's product family, carrying forward the commitment to recognise and try new things first.
Recording, selecting
and creating.
- Media
- We tried new devices first and recorded them in reviews, articles and video.
- Product planning and commerce
- Our hands-on experience guided product selection, introductions to Korea and participation in product planning.
- Community
- We connected people who try new things first and share their experiences.
- Products and technology
- We develop and research document and file tools, AI search, models and agents.
One product,
used over time.
Unboxing day, everyday use
and the judgment that comes later are different.
- Unboxing day
First
A day after opening. How it feels, and what its makers intended.
- A month later
Keep going
Once the novelty fades: what remains useful, what gets in the way.
- 1 year later
To the end
Still using it, or already sold? In the end, this is the most telling sentence.
Experience from using,
technology for making.
EarlyOffice for documents, EarlySearch for evidence.
Image model training, agents, archives and file processing.
Today's EarlyAdopter carries its story forward through technology we build ourselves.
The next story,
shared together.
We welcome stories about EarlyAdopter and enquiries about product and technology collaboration.
help@earlyadopter.io